TY  - BOOK
AU  - Graakjær,Nicolai
TI  - Analyzing music in TV commercials: television commercials and consumer choice 
T2  - Routledge Interpretive Marketing Research
AV  - ML3790 .G676 2015
U1  - 781.5/4 23
PY  - 2015///
CY  - New York, New York, Oxfordshire, England
PB  - Routledge
KW  - Music in advertising
KW  - Television advertising
KW  - Television and music
KW  - Electronic books
N1  - Includes bibliographical references and index
UR  - https://ebookcentral.proquest.com/lib/rave/detail.action?docID=1873869
ER  -