Graakjær, Nicolai, <br/><br/>
Analyzing music in TV commercials :  television commercials and consumer choice / 
Nicolai Graakjaer. 
 - 1 online resource (183 pages) :  illustrations. 
 - Routledge Interpretive Marketing Research ;  20 .
 - Routledge interpretive marketing research series ;  20. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781315770277 (e-book) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Music in advertising.<br/>Television advertising.<br/>Television and music.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>ML3790  / .G676 2015 
<br/><br/><label>Dewey Class. No.: </label>781.5/4