TY  - BOOK
AU  - Young,Antony
TI  - Brand media strategy: integrated communications planning in the digital era 
AV  - HF5415.1255 .Y68 2014
U1  - 658.8/27 23
PY  - 2014///
CY  - New York, New York
PB  - Palgrave Macmillan
KW  - Branding (Marketing)
KW  - Internet marketing
KW  - Social media
KW  - Electronic books
N1  - Includes bibliographical references and index
UR  - https://ebookcentral.proquest.com/lib/rave/detail.action?docID=1812269
ER  -