TY  - BOOK
AU  - Pinkhasov,Misha
AU  - Nair,Rachna Joshi
TI  - Real luxury: how luxury brands can create value for the long term 
AV  - HD9999.L852 .P565 2014
U1  - 338.47 23
PY  - 2014///
CY  - Hampshire, England, New York, New York
PB  - Palgrave Macmillan
KW  - Luxury goods industry
KW  - Luxuries
KW  - Marketing
KW  - Brand name products
KW  - Electronic books
N1  - Includes bibliographical references and index
UR  - https://ebookcentral.proquest.com/lib/rave/detail.action?docID=1779921
ER  -