Pinkhasov, Misha,

Real luxury : how luxury brands can create value for the long term / Misha Pinkhasov and Rachna Joshi Nair. - 1 online resource (237 pages) : illustrations

Includes bibliographical references and index.

9781137395573 (e-book)


Luxury goods industry.
Luxuries--Marketing.
Brand name products.


Electronic books.

HD9999.L852 / .P565 2014

338.47