Sicard, Marie-Claude, Luxury, lies and marketing : shattering the illusions of the luxury brand / by Marie-Claude Sicard ; translated by Trevor Cribben Merill. - 1 online resource (215 pages) : illustrations Translation of the author's Luxe, mensonges & marketing. Includes bibliographical references and index. ISBN: 9781137264695 (e-book) Subjects--Topical Terms: Luxuries--Social aspects.Luxuries--Trademarks.Luxuries--Marketing. Index Terms--Genre/Form: Electronic books. LC Class. No.: HB841 / .S5313 2013 Dewey Class. No.: 658.8