TY  - BOOK
AU  - Lester,Paul Martin
TI  - Digital innovations for mass communications: engaging the user 
AV  - P96.T42 D53 2014
U1  - 302.23/1 23
PY  - 2014///
CY  - New York, NY, Abingdon, Oxon
PB  - Routledge
KW  - Mass media
KW  - Technological innovations
KW  - Communication
KW  - Mass media and technology
KW  - Electronic books
N1  - Includes bibliographical references and index; section I. Essential knowledge -- section II. User-generated content -- section III. Database-generated content -- section IV. Software-driven content -- section V. Immersive experiences
UR  - https://ebookcentral.proquest.com/lib/rave/detail.action?docID=1562238
ER  -