Digital innovations for mass communications : engaging the user /
Paul Martin Lester.
- 1 online resource (295 pages) : illustrations
Includes bibliographical references and index.
section I. Essential knowledge -- section II. User-generated content -- section III. Database-generated content -- section IV. Software-driven content -- section V. Immersive experiences.
9780203071816 (e-book)
Mass media--Technological innovations. Communication--Technological innovations. Mass media and technology.