Chevalier, Michel.

Luxury brand management a world of privilege / [electronic resource] : Michel Chevalier, Gérald Mazzalovo. - 2nd ed. - Singapore : Wiley, 2012. - xx, 316 p. : ill.

Includes bibliographical references and index.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.




Luxury goods industry--Management.


Electronic books.

HD9999.L852 / C44 2012