TY  - BOOK
AU  - Earl,Steve
AU  - Waddington,Stephen
ED  - ProQuest (Firm)
TI  - Brand anarchy: managing corporate reputation 
AV  - HD69.B7 E27 2012
PY  - 2012///
CY  - London
PB  - Bloomsbury Pub.
KW  - Brand name products
KW  - Product management
KW  - Corporate image
KW  - Electronic books
N1  - Includes bibliographical references and index; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
UR  - https://ebookcentral.proquest.com/lib/rave/detail.action?docID=863153
ER  -