Brand anarchy managing corporate reputation / [electronic resource] :
Steve Earl and Stephen Waddington.
- London : Bloomsbury Pub., 2012.
- xvi, 256 p.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Brand name products. Product management. Corporate image.