TY  - BOOK
AU  - Russell,Edward
TI  - The fundamentals of marketing
SN  - 9782940373727
U1  - 658.8 RUS 
PY  - 2010///
CY  - Lausanne
PB  - Ava
KW  - Promotion
KW  - Marketing
KW  - Product development
KW  - Consumer behaviour
KW  - Branding
ER  -