TY - BOOK AU - Maslen,Andy ED - ProQuest (Firm) TI - Write to sell: the ultimate guide to great copywriting AV - HF5825 .M37 2009 PY - 2009/// CY - London PB - Marshall Cavendish KW - Advertising copy KW - Business writing KW - Electronic books N1 - Includes bibliographical references; section 1. It's not about you -- section 2. What do you mean, you don't have a plan? -- section 3. What works? and what doesn't? -- section 4. OK, start writing -- section 5. Dressed to impress? -- section 6. What now?; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries UR - https://ebookcentral.proquest.com/lib/rave/detail.action?docID=624840 ER -