Fennis, Bob Michaël, 1968-
The psychology of advertising [electronic resource] /
Bob M. Fennis and Wolfgang Stroebe.
- New York : Psychology Press, 2010.
- xi, 331 p.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Advertising--Psychological aspects.
Consumers--Attitudes.
Electronic books.
HF5822 / .F456 2010
659.101/9