TY  - BOOK
AU  - Tuten,Tracy L.
ED  - ProQuest (Firm)
TI  - Advertising 2.0: social media marketing in a Web 2.0 world 
AV  - HF6146.I58 T88 2008
U1  - 659.14/4 22
PY  - 2008///
CY  - Westport, Conn.
PB  - Praeger
KW  - Internet advertising
KW  - Internet marketing
KW  - Branding (Marketing)
KW  - Online social networks
KW  - Electronic books
N1  - Includes bibliographical references (p. [187]-198) and index; Advertising online : engaging consumers with Web 2.0 -- Socialcentricity and the emergence of social-media marketing -- Friendvertising : advertising and brand building with social networks -- Advertising in the imagination : social virtual networks and the "vlobalization" of brands -- From moments to minutes : advertising with social play -- Influence the influencers : building brands with social news media -- Citizen advertising : consumer-told brand folklore -- In my opinion : the social influence of consumer product reviews -- Social fiction : branding with alternate reality games -- Ads in play : immersing brands in and around social games -- Social media impact : balancing metrics and insight for advertising success; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
UR  - https://ebookcentral.proquest.com/lib/rave/detail.action?docID=492442
ER  -