Tuten, Tracy L.,  1967- <br/><br/>
Advertising 2.0  social media marketing in a Web 2.0 world /  [electronic resource] : 
Tracy L. Tuten. 
 - Westport, Conn. :  Praeger,  2008. 
 - viii, 202 p. :  ill. 
<br/><br/>Includes bibliographical references (p. [187]-198) and index. 
<br/><br/>Advertising online : engaging consumers with Web 2.0 -- Socialcentricity and the emergence of social-media marketing -- Friendvertising : advertising and brand building with social networks -- Advertising in the imagination : social virtual networks and the "vlobalization" of brands -- From moments to minutes : advertising with social play -- Influence the influencers : building brands with social news media -- Citizen advertising : consumer-told brand folklore -- In my opinion : the social influence of consumer product reviews -- Social fiction : branding with alternate reality games -- Ads in play : immersing brands in and around social games -- Social media impact : balancing metrics and insight for advertising success. 
<br/><br/><br/>Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>
<br/><br/><label>Nat. Bib. No.: </label>GBA877527  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label> Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet advertising.<br/>Internet marketing.<br/>Branding (Marketing)<br/>Online social networks.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF6146.I58  / T88 2008 
<br/><br/><label>Dewey Class. No.: </label>659.14/4