TY  - BOOK
AU  - Verganti,Roberto
TI  - Design-driven innovation: changing the rules of competition by radically innovating what things mean 
SN  - 1422124827
AV  - HC79.T4 V465 2009
U1  - 658.575 22
PY  - 2009///
CY  - Boston, Mass.
PB  - Harvard Business Press
KW  - Technological change
KW  - Industrial management
N1  - Includes bibliographical references and index
ER  -