Scoble, Robert,  1965- <br/><br/>
Naked conversations  how blogs are changing the way businesses talk with customers /  [electronic resource] : 
Robert Scoble and Shel Israel. 
 - Hoboken, N.J. :  John Wiley,  c2006. 
 - x, 251 p. 
<br/><br/> Includes indexes. 
<br/><br/>Souls of the Borg -- Everything never changes -- Word of mouth on steroids -- Direct access -- Little companies, long reach -- Consultants who get it -- Survival of the publicists -- Blogs and national cultures -- Thorns in the roses -- Doing it wrong -- Doing it right -- How not to get dooced -- Blogging in a crisis -- Emerging technology -- The conversational era. 
<br/><br/><br/>Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>
<br/><br/><label>Nat. Bib. No.: </label>GBA588332  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label> Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Blogs.<br/>Business communication.<br/>Internet--Social aspects.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>TK5105.8884  / .S26 2006 
<br/><br/><label>Dewey Class. No.: </label>659.2