Global and transnational business strategy and management / [electronic resource] :
George Stonehouse ... [et al.].
- 2nd ed.
- Chichester, West Sussex, England ; Hoboken, NJ : Wiley, c2004.
- xvii, 474 p. : ill.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
International business enterprises--Management. Strategic planning. Marketing--Management. Competition, International.