TY - BOOK AU - MacRury,Iain ED - ProQuest (Firm) TI - Advertising T2 - Routledge introductions to media and communications AV - HF5823 .M132 2009 PY - 2009/// CY - Abingdon, Oxon, New York, NY PB - Routledge KW - Advertising KW - Sales promotion KW - Electronic books N1 - Includes bibliographical references and index; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries UR - https://ebookcentral.proquest.com/lib/rave/detail.action?docID=182217 ER -