Advertising as communication [electronic resource] /
Gillian Dyer.
- London ; New York : Methuen, 1982.
- ix, 191 p. : ill.
- Studies in culture and communication .
- Studies in communication. .
Includes bibliographies and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.