TY  - BOOK
AU  - Boothroyd,Angie
TI  - Setting up a successful jewellery business
SN  - 9781474241991 (online)
AV  - TS740 .B66 2018
PY  - 2018///
CY  - London
PB  - Bloomsbury Academic
KW  - Jewelry making
KW  - Management
KW  - Entrepreneurship
N1  - Includes bibliographical references (p. 148); 1. Getting started -- 2. Pricing your jewellery -- 3. Selling your jewellery -- 4. Managing your stock -- 5. Your website -- 6. Presentation is everything -- 7. Essential business skills -- 8. Planning for growth and sustainability; Also issued in print; Electronic reproduction; London; Bloomsbury Publishing; 2014; Available via World Wide Web; Access limited by licensing agreement
N2  - "An updated edition of the best-selling handbook, this all-encompassing guide for jewellery entrepreneurs of all levels covers key lessons for setting up, running and growing a jewellery business. From the college graduate looking to set up a workshop, to the established maker ready to expand their business, Setting up a Successful Jewellery Business equips creative jewellers with the essential knowledge and tools to operate a professional jewellery business. Encouraging individuals to define their business objectives and strategy for the future, the guide deals with topics including: presenting your brand; protecting your designs; how much to charge for your work; selling to shops, galleries and individuals; creating your website and driving traffic to it; managing your time and finances plus other essential business skills. Updated with two new chapters, an expanded section on social media and a revised appendix, this is an indispensable jeweller's companion that provides the resources to take your business forward."--Bloomsbury Publishing
UR  - http://dx.doi.org/10.5040/9781474241991?locatt=label:secondary_appliedVisualArts
ER  -