Setting up a successful jewellery business [electronic resource] /
Angie Boothroyd.
- Second ed.
- London : Bloomsbury Academic, 2018.
- 1 online resource (148 p.) : charts
Includes bibliographical references (p. 148).
1. Getting started -- 2. Pricing your jewellery -- 3. Selling your jewellery -- 4. Managing your stock -- 5. Your website -- 6. Presentation is everything -- 7. Essential business skills -- 8. Planning for growth and sustainability.
"An updated edition of the best-selling handbook, this all-encompassing guide for jewellery entrepreneurs of all levels covers key lessons for setting up, running and growing a jewellery business. From the college graduate looking to set up a workshop, to the established maker ready to expand their business, Setting up a Successful Jewellery Business equips creative jewellers with the essential knowledge and tools to operate a professional jewellery business. Encouraging individuals to define their business objectives and strategy for the future, the guide deals with topics including: presenting your brand; protecting your designs; how much to charge for your work; selling to shops, galleries and individuals; creating your website and driving traffic to it; managing your time and finances plus other essential business skills. Updated with two new chapters, an expanded section on social media and a revised appendix, this is an indispensable jeweller's companion that provides the resources to take your business forward."--Bloomsbury Publishing.
Electronic reproduction. London : Bloomsbury Publishing, 2014. Available via World Wide Web. Access limited by licensing agreement.