TY  - BOOK
AU  - Ambrose,Gavin
AU  - Harris,Paul
TI  - Packaging the brand: the relationship between packaging design and brand identity 
T2  - Required reading range course reader
SN  - 9781350096516 (online)
AV  - TS195.4 .A43 2018
PY  - 2018///
CY  - Lausanne
PB  - AVA Publishing SA
KW  - Packaging
KW  - Design
KW  - Branding (Marketing)
N1  - 1. The 'packaged' brand -- 2. Research and concept -- 3. Design approaches -- 4. Form and elements -- 5. The future; Also issued in print; Electronic reproduction; London; Bloomsbury Publishing; 2014; Available via World Wide Web; Access limited by licensing agreement
N2  - "While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns."--Bloomsbury Publications
UR  - http://dx.doi.org/10.5040/9781350096516?locatt=label:secondary_appliedVisualArts
ER  -