Packaging the brand the relationship between packaging design and brand identity / [electronic resource] :
Gavin Ambrose, Paul Harris.
- First ed.
- Lausanne : AVA Publishing SA, 2018.
- 1 online resource (208 p.) : ills.
- Required reading range course reader AVA academia .
- Required reading range. Course reader. AVA academia. .
1. The 'packaged' brand -- 2. Research and concept -- 3. Design approaches -- 4. Form and elements -- 5. The future.
"While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns."--Bloomsbury Publications.
Electronic reproduction. London : Bloomsbury Publishing, 2014. Available via World Wide Web. Access limited by licensing agreement.