TY  - BOOK
AU  - Sawyer,Robert
TI  - Kiss & sell: writing for advertising : redeisgned & rekissed 
T2  - Required reading range
SN  - 9782940476091 (online)
AV  - HF5825 .S29 2018
PY  - 2018///
CY  - Lausanne, Switzerland
PB  - AVA Academia
KW  - Advertising copy
N1  - Includes bibliographic references (p. 182) and index; Also issued in print; Electronic reproduction; London; Bloomsbury Publishing; 2014; Available via World Wide Web; Access limited by licensing agreement
N2  - "Kiss & Sell: Writing for Advertising discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. Commentary, example and advice from leading players in the advertising world offer the aspiring professional important insight and meaningful guidance. Detailed explanations outline the aims of various work and how it was achieved. As a copywriter, your job is not to amuse or entertain, but rather to sell products. By examining the campaigns here, youll see why writing copy is as much a craft as it is an art, and, along the way, you'll learn how to succeed in this glamorous but cutthroat industry."--Bloomsbury Publishing
UR  - http://dx.doi.org/10.5040/9782940476091?locatt=label:secondary_appliedVisualArts
ER  -