TY  - BOOK
AU  - Choklat,Aki
TI  - Menswear trends
T2  - Required Reading Range
SN  - 9781474227322 (online)
AV  - TT617 .C48 2016
U1  - 646.4/02 23
PY  - 2018///
CY  - New York
PB  - Fairchild Books
KW  - Men's clothing
KW  - Fashion
KW  - Forecasting
N1  - Includes bibliographical references (p. 222-224) and index; Also issued in print; Electronic reproduction; London; Bloomsbury Publishing; 2014; Available via World Wide Web; Access limited by licensing agreement
N2  - "Menswear Trends will help you understand the relationship of menswear to society, enabling you to become both a forecaster and trend thinker - and bring new ideas, innovation and strategies to men's fashion. With designer and educator Aki Choklat you'll learn how menswear trends fit within the larger context of retail, how brands can use trends to be more competitive, and how to create an inspiring trend forecast. Later chapters show how to analyse catwalks, gather information from street-style coverage, compare short-term and long-term analysis and how to analyse and forecast colour trends. In the final chapter you'll explore the various job roles within the trend industry, learn to differentiate between trend services and how to navigate the contemporary job market and illustrate your skills in a portfolio."--Bloomsbury Publishing
UR  - http://dx.doi.org/10.5040/9781474227322?locatt=label:secondary_appliedVisualArts
ER  -