TY  - BOOK
AU  - Grose,Virginia
TI  - Concept to customer
T2  - Basics fashion management
SN  - 9781474218337 (online)
AV  - TT497 .G76 2018
PY  - 2018///
CY  - Lausanne
PB  - AVA Publishing SA
KW  - Clothing trade
KW  - Management
KW  - Fashion merchandising
KW  - Retail trade
KW  - Branding (Marketing)
N1  - Includes bibliographical references (p. 170); Also issued in print; Electronic reproduction; London; Bloomsbury Publishing; 2014; Available via World Wide Web; Access limited by licensing agreement
N2  - "Highlighting the skills and considerations needed to manage products, this book will also help readers to understand processes such as product development, the supply chain and branding. It examines traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers. Interviews, photographs and case studies combine to make this an exciting and current career guide."--Bloomsbury Publishing
UR  - http://dx.doi.org/10.5040/9781474218337?locatt=label:secondary_appliedVisualArts
ER  -