TY  - BOOK
AU  - Sheehan,Brian
TI  - Marketing management
T2  - Basics marketing
SN  - 9781350057913 (online)
AV  - HF5415.13 .S54 2018
PY  - 2018///
CY  - Lausanne
PB  - AVA Publishing SA
KW  - Marketing
KW  - Management
KW  - Leadership
N1  - Includes bibliographical references (p. 162-163); Also issued in print; Electronic reproduction; London; Bloomsbury Publishing; 2014; Available via World Wide Web; Access limited by licensing agreement
N2  - "Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing (such as economics, finance, personnel management and long-term brand strategy) is quite another. This book helps bridge that divide to help students master the business of marketing."--Bloomsbury Publishing
UR  - http://dx.doi.org/10.5040/9781350057913?locatt=label:secondary_appliedVisualArts
ER  -