Sheehan, Brian  (Associate Professor) <br/><br/>
Marketing management  [electronic resource] / 
Brian Sheehan. 
 - First ed. 
 - Lausanne :  AVA Publishing SA,  2018. 
 - 1 online resource (176 p.) :  ill., charts 
 - Basics marketing ;  03 AVA academia .
 - Basics marketing ;  03. AVA academia. .
<br/><br/>Includes bibliographical references (p. 162-163). 
<br/><br/> "Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing (such as economics, finance, personnel management and long-term brand strategy) is quite another. This book helps bridge that divide to help students master the business of marketing."--Bloomsbury Publishing. 
<br/><br/>
<br/><br/><br/>Electronic reproduction. <br/>London : <br/>Bloomsbury Publishing, <br/>2014. <br/>Available via World Wide Web. <br/>Access limited by licensing agreement. 
<br/><br/><label>ISBN: </label>9781350057913 (online) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Leadership.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .S54 2018