TY  - BOOK
AU  - Best,Kathryn
TI  - The fundamentals of design management
T2  - Fundamentals
SN  - 9781350089044 (online)
AV  - NC715 .B47 2018
PY  - 2018///
CY  - Lausanne
PB  - AVA Publishing SA
KW  - Design
KW  - Marketing
N1  - Includes bibliographical references (p. 196-197); 1; Design in context --; 2; Design overview --; 3; Management overview --; 4; Accounting and finance --; 5; Marketing and brand communication --; 6; Design and innovation; Also issued in print; Electronic reproduction; London; Bloomsbury Publishing; 2014; Available via World Wide Web; Access limited by licensing agreement
N2  - "The book explicitly places the principles and processes of design within the context of a business or enterprise, explaining how design management can relate to the cultural, environmental, political and social impact of an enterprise. It emphasises the inter-disciplinary nature of design management, and as such is of relevance to students of a number of disciplines: from art and design to business, marketing or media. The Fundamentals of Design Management is supported throughout by a range of interviews and case studies, taken from design practitioners and industry experts."--Bloomsbury Publishing
UR  - http://dx.doi.org/10.5040/9781350089044?locatt=label:secondary_appliedVisualArts
ER  -