Best, Kathryn. <br/><br/>
The fundamentals of design management  [electronic resource] / 
Kathryn Best. 
 - First ed. 
 - Lausanne :  AVA Publishing SA,  2018. 
 - 1 online resource (208 p.) :  ill. 
 - Fundamentals .
 - AVA fundamentals. .
<br/><br/>Includes bibliographical references (p. 196-197). 
<br/><br/> Design in context --  Design overview --  Management overview --  Accounting and finance --  Marketing and brand communication --  Design and innovation.  1.  2.  3.  4.  5.  6. 
<br/><br/> "The book explicitly places the principles and processes of design within the context of a business or enterprise, explaining how design management can relate to the cultural, environmental, political and social impact of an enterprise. It emphasises the inter-disciplinary nature of design management, and as such is of relevance to students of a number of disciplines: from art and design to business, marketing or media. The Fundamentals of Design Management is supported throughout by a range of interviews and case studies, taken from design practitioners and industry experts."--Bloomsbury Publishing. 
<br/><br/>
<br/><br/><br/>Electronic reproduction. <br/>London : <br/>Bloomsbury Publishing, <br/>2014. <br/>Available via World Wide Web. <br/>Access limited by licensing agreement. 
<br/><br/><label>ISBN: </label>9781350089044 (online) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Design.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>NC715  / .B47 2018