Prakel, David.

Fundamentals of creative photography [electronic resource] / David Präkel. - First ed. - Lausanne, Switzerland : AVA Academia, 2018. - 1 online resource (208 p.) : ill. (some col.) - AVA Academia . - AVA Academia. .

Includes bibliographical references (p. 196-197) and index.

Photographic fundamentals -- Communication -- Applied photography -- Professionalism -- The brief -- Workflow. 1. 2. 3. 4. 5. 6.

"The Fundamentals of Creative Photography offers a comprehensive introduction to the world of applied creative photography. It is concerned with photography in a professional context - images that are to be used in the fulfilment of a brief, rather than those created solely for self-expression. Creativity is important, but must be focused on meeting the client's needs. The book explores the principles that underpin the discipline, guiding the reader though the practical considerations involved in executing the perfect shot. It includes guidance on acquiring and developing new skills, the practice of self-promotion and self-administration, and a discussion of the image workflow."--Bloomsbury Publishing.




Electronic reproduction.
London :
Bloomsbury Publishing,
2014.
Available via World Wide Web.
Access limited by licensing agreement.

9781350089037 (online)


Photography.

TR148 / .P73 2018