TY - BOOK AU - Bramston,Dave TI - Visual conversations T2 - Basics product design SN - 9781350088955 (online) AV - TS171.4 .B73 2018 PY - 2018/// CY - Lausanne PB - AVA Publishing SA KW - Product design KW - Emotions in art N1 - Includes bibliographical references (p. 172-173); Speaking visually --; Emotional responses --; Seeing the gap --; Talking aesthetically --; Taming the thought --; Performing --; Projects; Also issued in print; Electronic reproduction; London; Bloomsbury Publishing; 2014; Available via World Wide Web; Access limited by licensing agreement N2 - "Basics Product Design: Visual Conversations introduces design students to the art of communication in product design. David Bramston explains the process of translation from rough concept to fully-realised production. It emphasizes the importance of simplicity in creating effective sketches; examines methods of eliciting an emotional response in the use of 2D and 3D mixed media and explores the physical realisation of ideas in the form of models and prototypes. Basics Product Design: Visual Conversations puts design theory into a real-world context with beautiful examples and case studies from some of the worlds leading designers. The title comprises a comprehensive introduction to the language of product design."--Bloomsbury Publishing UR - http://dx.doi.org/10.5040/9781350088955?locatt=label:secondary_appliedVisualArts ER -