TY  - BOOK
AU  - Hands,David
TI  - Vision and values in design management
T2  - Required reading range
SN  - 9781350088931 (online)
AV  - NC715 .H36 2018
PY  - 2018///
CY  - Lausanne
PB  - AVA Publishing
KW  - Design
KW  - Management
KW  - Marketing
N1  - Also issued in print; Electronic reproduction; London; Bloomsbury Publishing; 2014; Available via World Wide Web; Access limited by licensing agreement
N2  - "Vision and Values in Design Management explores the value of design as a key strategic resource that can be utilized in the pursuit of securing a competitive advantage within highly complex and emergent markets. Throughout the book, David Hands offers contributions from key thinkers and practitioners drawn from both industry and academia to provide an essential guide to the development, key issues and future directions of design management."--Bloomsbury Publishing
UR  - http://dx.doi.org/10.5040/9781350088931?locatt=label:secondary_appliedVisualArts
ER  -