Ambrose, Gavin.

The fundamentals of creative design [electronic resource] / Gavin Ambrose, Paul Harris. - Second ed. - Lausanne : AVA Publishing SA, 2018. - 1 online resource (192 p.) : ill. - AVA academia series . - AVA academia. .

Format -- Layout and grids -- Typography -- Image -- Colour -- Print finishing.

"The Fundamentals of Creative Design (second edition) is an update to the popular first edition of the same name, in which Gavin Ambrose and Paul Harris introduce students to the various aspects of the graphic design. This volume provides a fresh introduction to the key elements of the discipline and looks at the following topics: design thinking, format, layout, grids, typography, colour, image and print and finish. This updated edition includes new and revised content and images, giving the volume a more contemporary feel."--Bloomsbury Publishing.




Electronic reproduction.
London :
Bloomsbury Publishing,
2014.
Available via World Wide Web.
Access limited by licensing agreement.

9781350057906 (online)


Book design.
Graphic design (Typography)
Layout (Printing)

Z246 / .A43 2018