The fundamentals of fashion management [electronic resource] /
Susan Dillon.
- Second Edition.
- New York : Bloomsbury Visual Arts, [2017]
- 1 online resource
- Fundamentals .
Revised ed. of the author's The fundamentals of fashion management, 2012.
The business of fashion : a global perspective -- Fashion forecasting and trend prediction -- Introduction to the principles of fashion management -- Fashion transition -- Fashion marketing and communication -- The fashion machine -- Fashion entrepreneurship and management.
Electronic reproduction. London : Bloomsbury Publishing, 2014. Available via World Wide Web. Access limited by licensing agreement.
9781474271233 (online)
Clothing trade--Management. Fashion merchandising. Fashion merchandising--Study and teaching. Fashion design--Study and teaching. Advertising--Fashion.