TY  - BOOK
AU  - Brower,Steven
TI  - Inside art direction: interviews and case studies 
SN  - 9781474223591 (online)
AV  - NC1001 .B76 2015
U1  - 741.6023 23
PY  - 2015///
CY  - London, New York
PB  - Fairchild Books, an imprint of Bloomsbury Publishing Plc
KW  - Commercial art
KW  - Vocational guidance
KW  - Graphic arts
N1  - Includes bibliographical references and index; Machine generated contents note: -- IntroductionAdventures in Publication DesignA Brief History of Art DirectionThe Life of the Art DirectorAdvertising, Branding and PackagingNewspapers and MagazinesBook PublishingMusic, Film and TheatreCollaborations and ConversationsArt Direction Assignments GlossaryBibliographyIndex; Also issued in print; Electronic reproduction; London; Bloomsbury Publishing; 2014; Available via World Wide Web; Access limited by licensing agreement
N2  - "For many design students, the expectation is that they will one day reach the top of the ladder within a design studio or corporation and become an art director. But what does this mean and how does a design student get there? What does an art director do? How is it different from being a designer? How does one lead and inspire a team, work with freelance designers, illustrators and photographers? How do they sell this work to editors, department heads and clients? Becoming a Successful Art Director answers all these questions for design students and professionals alike. It is at once an illustrated art book, a handbook on how to be creative in this exciting work environment, and a guide to what to expect on entering the workplace. Giving practical, hands-on advice for both beginning and advanced students, It will provide a clear picture for graphic design and illustration students of how to work with art directors and the range of industries where an art director might be employed."--
UR  - http://dx.doi.org/10.5040/9781474223591?locatt=label:secondary_appliedVisualArts
ER  -