TY  - BOOK
AU  - Armstrong-Gibbs,Fiona
AU  - McLaren,Tamsin
TI  - Marketing fashion footwear: the business of shoes 
T2  - Required reading range
SN  - 9781474222310 (online)
AV  - HD9787.A2 A76 2017
U1  - 685/.3100688 23
PY  - 2016///
CY  - London, New York
PB  - Fairchild Books
KW  - Footwear industry
KW  - Fashion merchandising
KW  - Shoes
KW  - Marketing
N1  - Includes bibliographical references and index; The fashion footwear consumer -- Footwear design, construction and production -- The global footwear trade -- The retail and e-tail landscape -- Management strategies for retail growth -- Visual merchandising and design concepts of retail, e-tail and wholesale -- Brand identity and protection -- Brand management -- Marketing communications; media & PR; Also issued in print; Electronic reproduction; London; Bloomsbury Publishing; 2014; Available via World Wide Web; Access limited by licensing agreement
UR  - http://dx.doi.org/10.5040/9781474222310?locatt=label:secondary_appliedVisualArts
ER  -