Marketing fashion footwear the business of shoes / [electronic resource] :
Fiona Armstrong-Gibbs and Tamsin McLaren.
- London ; New York : Fairchild Books, 2016.
- 1 online resource
- Required reading range .
Includes bibliographical references and index.
The fashion footwear consumer -- Footwear design, construction and production -- The global footwear trade -- The retail and e-tail landscape -- Management strategies for retail growth -- Visual merchandising and design concepts of retail, e-tail and wholesale -- Brand identity and protection -- Brand management -- Marketing communications; media & PR.
Electronic reproduction. London : Bloomsbury Publishing, 2014. Available via World Wide Web. Access limited by licensing agreement.