TY  - BOOK
AU  - Cope,Jon
AU  - Maloney,Dennis
TI  - Fashion promotion in practice
SN  - 9781474222280 (online)
AV  - HF6161.C44 C67 2016
U1  - 659.19/74692 23
PY  - 2016///]
CY  - London, New York
PB  - Fairchild Books, an imprint of Bloomsbury Publishing, PLC
KW  - Advertising
KW  - Fashion
KW  - Sales promotion
KW  - Fashion merchandising
N1  - Includes bibliographical references (p. 204-208) and index; Campaign planning : making it happen -- Advertising and public relations : from verbal to viral -- The celebrity role : from royalty to the rap game -- Collaborations : "X" marks the spot -- The fashion show : from couturier to catwalk -- Fashion film : from Hollywood to Hoxton -- Events : from private parties to public performance -- Visual merchandising : from store to screen -- The fashion magazine : from print to pixel; Also issued in print; Electronic reproduction; London; Bloomsbury Publishing; 2014; Available via World Wide Web; Access limited by licensing agreement
UR  - http://dx.doi.org/10.5040/9781474222280?locatt=label:secondary_appliedVisualArts
ER  -