TY  - BOOK
AU  - Ambrose,Gavin
AU  - Harris,Paul
AU  - Ball,Nigel
TI  - The fundamentals of graphic design
T2  - Fundamentals
AV  - NC997 .A43 2019
U1  - 741.6 23
PY  - 2019///
CY  - London
PB  - Bloomsbury Publishing
KW  - Advertising layout and typography
KW  - Commercial art
KW  - Graphic arts
KW  - Electronic books
N1  - Includes index; Introduction -- 1. Graphic design as a discipline -- 2. Influenced and creative elements -- 3. The graphic design process -- 4. Delivering the message -- 5. Procuring work -- 6. The production process -- Appendix -- Glossary -- Organizations and online resources -- Acknowledgements -- Image credits; Also available in print: Bloomsbury Visual Arts, 2020. Digital resource published 2019
N2  - "The Fundamentals of Graphic Design explores key aspects of design, including typography, art direction, production and finishing, environmental design, and self-promotion. It also examines the broader implications of graphic design, including social responsibility, its role in art and its future. The book places graphic design in its socio-historical context, discussing its influences and development. It is an ideal guide for anyone starting out or seeking a role in the world of graphic design"--Bloomsbury Applied Visual Arts
UR  - https://doi.org/10.5040/9781474270304?locatt=label:secondary_appliedVisualArts
ER  -