Ambrose, Gavin,

The fundamentals of graphic design / Gavin Ambrose, Paul Harris & Nigel Ball. - Second edition. - 1 online resource (192 pages) : color illustrations - Fundamentals . - Fundamentals (London, England) .

Includes index.

Introduction -- 1. Graphic design as a discipline -- 2. Influenced and creative elements -- 3. The graphic design process -- 4. Delivering the message -- 5. Procuring work -- 6. The production process -- Appendix -- Glossary -- Organizations and online resources -- Acknowledgements -- Image credits.

"The Fundamentals of Graphic Design explores key aspects of design, including typography, art direction, production and finishing, environmental design, and self-promotion. It also examines the broader implications of graphic design, including social responsibility, its role in art and its future. The book places graphic design in its socio-historical context, discussing its influences and development. It is an ideal guide for anyone starting out or seeking a role in the world of graphic design"--Bloomsbury Applied Visual Arts.




Mode of access: World Wide Web.

9781474270304 (online)

10.5040/9781474270304 doi


Advertising layout and typography.
Commercial art.
Graphic arts.


Electronic books.

NC997 / .A43 2019

741.6