The fundamentals of graphic design /
Gavin Ambrose, Paul Harris & Nigel Ball.
- Second edition.
- 1 online resource (192 pages) : color illustrations
- Fundamentals .
- Fundamentals (London, England) .
Includes index.
Introduction -- 1. Graphic design as a discipline -- 2. Influenced and creative elements -- 3. The graphic design process -- 4. Delivering the message -- 5. Procuring work -- 6. The production process -- Appendix -- Glossary -- Organizations and online resources -- Acknowledgements -- Image credits.
"The Fundamentals of Graphic Design explores key aspects of design, including typography, art direction, production and finishing, environmental design, and self-promotion. It also examines the broader implications of graphic design, including social responsibility, its role in art and its future. The book places graphic design in its socio-historical context, discussing its influences and development. It is an ideal guide for anyone starting out or seeking a role in the world of graphic design"--Bloomsbury Applied Visual Arts.
Mode of access: World Wide Web.
9781474270304 (online)
10.5040/9781474270304 doi
Advertising layout and typography. Commercial art. Graphic arts.