TY  - BOOK
AU  - Binet,Les
AU  - Carter,Sarah
ED  - apg,
ED  - Adam&EveDDB,
TI  - How not to plan: 66 ways to screw it up 
SN  - 9781789014501 (pbk.) :
AV  - HF5826.5 .B56 2018
U1  - 659.111 BIN 
PY  - 2018///]
CY  - Kibworth Beauchamp, Leicestershire
PB  - Matador
KW  - Advertising media planning
KW  - Communication in marketing
KW  - Business and Management
KW  - ukslc
N1  - The word "not" in the title proper is crossed out; At foot of title: apg, Adam&EveDDB; Includes bibliographical references and index
N2  - In the sink or swim world of planners, strategists and their clients, now more than ever, there is a need for a practical handbook to guide us through all the main parts of the process. And thanks to Les Binet and Sarah Carter at Adam&eveDDB we now have just that
ER  -