Binet, Les, <br/><br/>
How not to plan :  66 ways to screw it up / 
 How to plan 
by Les Binet & Sarah Carter. 
 - Kibworth Beauchamp, Leicestershire :  Matador,  [2018] 
 - xiii, 337 pages :  illustrations (colour) ;  21 cm 
<br/><br/> The word "not" in the title proper is crossed out.  At foot of title: apg, Adam&EveDDB. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> In the sink or swim world of planners, strategists and their clients, now more than ever, there is a need for a practical handbook to guide us through all the main parts of the process. And thanks to Les Binet and Sarah Carter at Adam&eveDDB we now have just that. 
<br/><br/><label>ISBN: </label>9781789014501 (pbk.) :  £20.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning.<br/>Communication in marketing.<br/>Business and Management.
<br/><br/><label>LC Class. No.: </label>HF5826.5  / .B56 2018 
<br/><br/><label>Dewey Class. No.: </label>659.111 BIN