TY  - BOOK
AU  - Nahai,Nathalie
TI  - Webs of influence: the psychology of online persuasion : the secret strategies that make us click 
SN  - 9781292134604 (pbk.) :
AV  - HF5415.1265 .N34 2017
U1  - 658.872 NAH 
PY  - 2017///
CY  - Harlow, England
PB  - Pearson
KW  - Internet marketing
KW  - Internet advertising
KW  - Persuasion (Psychology) in organizations
KW  - Web sites
KW  - Design
KW  - Business and Management
KW  - ukslc
N1  - Previous edition: 2012; Includes bibliographical references and index
N2  - This book contains all the technological savvy you need to develop an online strategy that will catapult your business to the next level and take it global with dazzling results. Packed with amazing new techniques, big ideas, and the latest developments, it offers the insights, guidance and practical input of a leading expert
ER  -