Nahai, Nathalie,

Webs of influence : the psychology of online persuasion : the secret strategies that make us click / Nathalie Nahai. - 2nd edition. - Harlow, England : Pearson, 2017. - xiii, 238 pages : illustrations (colour) ; 24 cm

Previous edition: 2012.

Includes bibliographical references and index.

This book contains all the technological savvy you need to develop an online strategy that will catapult your business to the next level and take it global with dazzling results. Packed with amazing new techniques, big ideas, and the latest developments, it offers the insights, guidance and practical input of a leading expert.

9781292134604 (pbk.) : £15.99 No price No price


Internet marketing.
Internet advertising.
Persuasion (Psychology) in organizations.
Web sites--Design.
Business and Management.

HF5415.1265 / .N34 2017

658.872 NAH