TY  - BOOK
AU  - Trott,Dave
TI  - Predatory thinking: a masterclass in out-thinking the competition 
SN  - 9781447285342 (pbk.) :
AV  - BF637.C47 T7 2014
U1  - 302.14 TRO 
PY  - 2014///
CY  - London
PB  - Pan Books
KW  - Creative ability
KW  - Competition (Psychology)
KW  - Success
KW  - Success in business
KW  - Society
KW  - ukslc
N1  - Originally published: London: Macmillan, 2013
N2  - Written in the form of engaging, brilliantly lean anecdotes and stories, this book presents the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies
ER  -