Trott, Dave, <br/><br/>
Predatory thinking :  a masterclass in out-thinking the competition / 
Dave Trott. 
 - London :  Pan Books,  2014. 
 - 262 pages ;  20 cm 
<br/><br/> Originally published: London: Macmillan, 2013. 
<br/><br/> Written in the form of engaging, brilliantly lean anecdotes and stories, this book presents the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies. 
<br/><br/><label>ISBN: </label>9781447285342 (pbk.) :  £8.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Creative ability.<br/>Competition (Psychology)<br/>Success.<br/>Success in business.<br/>Society.
<br/><br/><label>LC Class. No.: </label>BF637.C47  / T7 2014 
<br/><br/><label>Dewey Class. No.: </label>302.14 TRO