McStay, Andrew,  1975- <br/><br/>
Digital advertising / 
Andrew McStay. 
 - Second edition. 
 - Basingstoke, Hampshire :  Palgrave Macmillan,  2016. 
 - 224 pages :  illustrations (black and white) 
<br/><br/> Previous edition: 2010. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Digital media offers exciting potential for advertising and marketing. This text looks at the cultural, commercial and creative practices of advertising in these environments. Combining industry and critical perspectives, it analyses key theories, concepts and trends in the field. 
<br/><br/><label>ISBN: </label>9781137494344 (pbk.) :  £26.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Digital media.<br/>Advertising.<br/>Business and Management.
<br/><br/><label>LC Class. No.: </label>P93 
<br/><br/><label>Dewey Class. No.: </label>659.1 MCS